Brand Loyalty A Two Dimensional Approach Marketing Essay

Brand Loyalty A Two Dimensional Approach Marketing Essay The ultimate goal of the research is to understand if brand loyalty may arise from participating in online brand communities. This section more specifically intends to provide an answer to the following sub-question: â€Å"Does commitment to online brand communities lead to members’ loyalty toward the brand?† Brand Loyalty: a Two-Dimensional Approach Nowadays, brand loyalty is considered as one of the most valuable asset of any company. Due to the higher cost of attracting new customers, companies have realized the interest of retaining existing ones by carefully developing and managing relationships with them. As explained Rosenberg and Czepiel (1983) (cited in Mellens, Dekimpe, indeed, if properly managed brand loyalty has the ability to provide companies with a sustainable competitive advantage. Companies selling brands with strong customer loyalty can enjoy valuable benefits including: â€Å"ability to maintain premium pricing, greater bargaining power with chann els of distribution, reduced selling costs, a strong barrier to potential new entries into the product or service category, and synergistic advantages of brand extensions† (Reichheld, 1996; cited in Gommans, Krismnan Mellens et al., 1996). Two main approaches in explaining the concept of brand loyalty have emerged in the landscape of the marketing literature, namely: the behavioral and attitudinal approaches. The former defines brand loyalty in terms of repeat purchases of a specific brand over time (Keller et al., 2008; Lichtlà © Sheth, 1968; Tuominen, 1999). The latter – often referred to brand commitment (Jacoby and Chestnut, 1978) – suggests brand loyalty is formed when customers demonstrate favorable attitudes, positive feelings toward a brand (Lichtlà © Fullerton, 1993; Jacoby Keller et al., 2008; Tuominen, 1999). Those partisans of the third approach argue that behavioral loyalty is a necessary condition but not sufficient to develop brand loyalty. I ndeed, customer may repeatedly buy a branded product/service out of convenience, or because she/he cannot afford to purchase another with her/his budget, or due to other reasons such as stock limitations. Such behaviors are referred to as purchase inertia (Bloemer & Kasper, 1995) or spurious loyalty (Dick & Basu, 1994) (Cited in Lichtlà © & Plichon, 2008). This implies that if, for example, the price increases or if an alternative product is available, the customer may turn to another brand. It is the reason why those authors speak of brand loyalty only when repeat purchase behavior over time is the result of positive feelings and attitudes to the brand (Lichtlà © & Plichon, 2008). Aaker (1991) and Keller et al. (2008) go a step further by explaining customers should not simply have positive feelings about the brand but they should feel a deep attitudinal attachment to the brand, leading to repurchase behaviors in the future. By viewing brand loyalty as a two-dimensional construct , limitations faced by the behavioral approach in explaining customer’s loyalty to a brand can be overcome.

Human Resource Economics Term Paper Example | Topics and Well Written Essays - 5000 words

Human Resource Economics - Term Paper Example The competition is of two kind; internal and external.   In the internal competition employees compete against each others to get promoted or rewarded. This factor was studied and explained by Lazear and Rosen (1981) in their Tournament Theory. As in any tournament here, an employee wins the reward or gets promoted because his performance is better than others in their current level. Tournament theory is one of the approaches to the payments made toe, executives. There are several factors of which impacts the payments to the employees.   These are the supply of the skilled or required workforce in the market, the demand of the workforce, average industry pay package, industrial growth, monetary policies, business cycle, organization growth, and many other micros and macroeconomic factors. In any given scenario, two executives struggle and work for better compensation and rewards for their works. This difference in distribution, according to Feinberg, is based on the five factors of equality, need, merit and achievement, contribution or â€Å"due return†, and effort.   As in a tournament marginal difference, of efforts changes the rewards one gets in the business environment people at same rank often face a similar situation. Even if a company pays same to the employees to justify the raise or promotion one has to work hard for that. In the tournament model performance and payment are directly promotional to each other. It explains the motivation and productivity of workers along with the payment or growth perspective. As in the case of any sport or race where the marginal difference in the performance of an athlete can turn the silver to gold or bronze to no medal at all. The same thing is applicable in the case of people working in any organisation. The promotions or raise in the salaries are linked with the performance. In a broad framework tournament model it does not include certain important points like performance of new employee, performance of people at the optimum level of the organisation.   Ã‚  Ã‚  

Global Business Strategy 2 Essay Example | Topics and Well Written Essays - 3000 words

Global Business Strategy 2 - Essay Example As such, this provided Dr Reddy Labs with an obvious cost advantage with the development and innovation of new drugs as well as setting up the infrastructure that would be able to compete on a global scale and provide pharmaceutical markets around the world with high qualities and high quantities of generic drugs. As a means of analyzing the overall strength, strategic position, fundamental tools at the disposal of the firm, strategy, outlook, history, and outlook for the firm in question, this analysis will seek to provide a commentary on each of these points. By means of beginning its industrial start as a primary supplier of Indian and Russian pharmaceutical industry, Dr Reddy Labs was able to save a massive amount of money that would otherwise be required to make the labs qualify under FDA regulations. In this way, the firm was able to begin generating a steady stream of revenue while seeking to focus supplying existing markets and consumers while minimizing the needs to jump directly into the more nuanced US and/or European markets. For this reason, few firms readily enter the pharmaceutical market due to the obscenely high cost of entry associated with all of the standards that such firms seek to meet within the beginning phases of company operation (Hopper 2003). Once a solid footing was established within Indian and international markets for both generic drugs, Dr. Reddy Labs shifted to seeking to penetrate the market for over the counter drugs in both Europe and the United States. This would serve as the first foray into the US ma rket; a market which according to the study that has been utilized to inform this piece accounts for over 50% of the entire world pharmaceutical market. This gradual approach to entry into the US market meant that the firm was able to continue to generate a high number of sales from the key markets that contributed mainly to their

Lincoln :: essays research papers

Abraham Lincoln (pronounced linken) (February 12, 1809 – April 15, 1865), sometimes called Abe Lincoln and nicknamed Honest Abe, the Rail Splitter and the Great Emancipator, was the 16th President of the United States (1861–1865), and the first president from the Republican Party. Lincoln staunchly opposed the expansion of slavery into federal territories, and his victory in the 1860 presidential election further polarized the nation. Before his inauguration in March of 1861, seven Southern slave states seceded1 from the United States, formed the Confederate States of America, and took control of U.S. forts and other properties within their boundaries. These events soon led to the American Civil War. Lincoln was a master politician who emerged as a wartime leader skilled at balancing competing considerations and at getting rival groups to work together toward a common goal. He personally directed the war effort, which ultimately led the Union forces to victory over the seceding Confederacy. His leadership qualities were evident in his diplomatic handling of the border slave states at the beginning of the fighting, in his defeat of a congressional attempt to reorganize his cabinet in 1862, in his many speeches and writings which helped mobilize and inspire the North, and in his defusing of the peace issue in the 1864 presidential campaign. He is criticised by some for issuing executive orders suspending habeas corpus, imprisoning opposing government officials, and ordering the arrest of several publishers. Lincoln had a lasting influence on U.S. political and social institutions. The most important may have been setting the precedent for greater centralization of powers in the federal government and a weakening of the powers of the individual state governments, although this is disputed as the federal government reverted to its customary weakness after Reconstruction and the modern administrative state would only emerge with the New Deal some seventy years later. Lincoln was also the president who declared Thanksgiving as a national holiday, established the U.S. Department of Agriculture (though not as a Cabinet-level department), revived national banking and banks, and admitted West Virginia and Nevada as states. He also encouraged efforts to expand white settlement in western North America, signing the Homestead Act (1862).

Most Played Online Games

Online Games 1 INTRODUCTION The youth of today no longer seem to spend their leisure activities like in the olden days; outdoor games or playing with toys, instead, they spend their free time in their homes, internet cafes or computer shops simply to satisfy their hunger; and that hunger is Online Gaming. Online gaming has such a profound impact on not only the young, but dynamically every age group as well. So far, virtually anyone is able to go on a computer and punch through the keys and mouse in order to get a high score, chat with players, get the rarest items, and level up as fast as possible.Yes, there seems to be no restriction as to whom, how or what online gaming can extend to. Almost half of college students who play video, computer or online games admit that it keeps them from studying â€Å"some† or a â€Å"lot,† according to the Pew study. About 9 percent said that gaming was a way to avoid studying. There are kids today that prefer to skip school and stay home to level up in a  MMORPG  game. The others that actually do attend school have trouble concentrating because they are distracted. They are distracted because they consistently think about the online game and the plans that they are going to do.Resulting of this they hardly participate and get into class discussions. Since they spend whatever extra time they have in an online game, they fail to meet the requirements of school. This distressing stuff caught the attention of the research, because of what’s happening to the youth. Why most of the students attract of the online games? Is because of the popular online games? What are the popular online games? Does it affect their academic performance? That’s the question that people want to surely ask.For this, the researchers want to know the reason behind this what the most teenagers most played online games, and also to know if it is Affecting their academic performance. Online Games 2 Review of Related Literatu re Top 10 Most Popular Online Games of 2007 During the first few years of their existence, people thought online games were doomed to be one hit wonders, but this has proven to be untrue. Online games are extremely popular and are devouring the gaming market. 1. Pangya Before â€Å"Pangya†, online gamers never really had anything to say about golf.After â€Å"Pangya†, online gamers around the world have this to say about golf: Super swing, Pangya! This offbeat yet highly entertaining online game brought golf to the attention of millions of online gamers worldwide, and the phenomenon never seems to let go. â€Å"Pangya: Season 3†, the latest expansion patch, brought the ever-popular Kaz the Samurai Warrior into the world of Pangya. Additional features from the new expansion patch includes several new golf courses, a revamped trading system where players may buy and sell in-game items, and, last but not the least, the much-awaited Overworld feature. 2.Ran Online D o you remember what it feels like to be the top student of your class? How about being the class bully, or being bullied? If so, then this online game is set to blow you away. â€Å"Ran Online† is a campus-based online game in the tradition of â€Å"Ragnarok Online†. The creators have created a rich school environment where players are allowed complete freedom of movement. So now you can bring your character to the next level while exploring the game’s rich campus settings. You can also try your luck battling it out with other players in player vs. player, or PVP mode. Online Games 3 3.Granado Espada Known as â€Å"The Sword of the New World† in the United States and other European countries, â€Å"Granada Espada† is the current trend setter in a competitive market. Available character classes include the fighter, the wizard, the musketeer, the Scout, and the Elementalist. The game developers, IMC Games, decided to do away with the popular fantasti cal formula. They, instead, took a notorious era in the history of mankind, the Age of Exploration, threw in a bunch of cool-looking characters, and created a game with tons of flare and personality. 4. RF Online Do you love magic and heavy machine guns?Then â€Å"RF Online† is for you. â€Å"RF Online† is the blockbuster online game from developer CCR. Set in the distant Novus system, a galaxy where high forms of sorcery and technology are at constant collision with one another, â€Å"RF Online†Ã¢â‚¬â„¢s plot follows the three-way war between the Accretia clan, the Bellato clan, and the Cora clan. The game-play itself is unique when it comes to the use of race-specific abilities, something of a treat to look forward to in PVP. â€Å"RF Online† has recently become free to play in many countries around the world. 5. Perfect World â€Å"Perfect World† is a tale of soul and swords.The game’s developers, inspired by ancient Chinese mythology, ha ve succeeded in creating a world that defies all conventions. In â€Å"Perfect World†, beasts talk, gigantic birds rule the sky, and humans and elves fight together to bring down ferocious creatures. The game offers a plethora of interesting side-quests and features, including a territorial battle feature, a mount system, a marriage system, a crafting system, and a phone lock feature, specifically designed to combat the worsening crisis in account hacking. Online Games 4 6. Final Fantasy XI â€Å"Final Fantasy XI† is an online gamer and Final Fantasy fanatic’s dream come true.In this game, players assume the role of any of the five tribes that inhabit the world of Vana’diel: the Elvaan tribe, the Hume tribe, the Galka tribe, the Mithra tribe, and the Tarutaru tribe. The game has received a generous amount of critical applause since it initial release in 2002. 7. Fly for Fun â€Å"Fly for Fun† (sometimes called FlyFF) holds the record for being the first online game to offer complete freedom of movement in the air! In this game, players can use a broom or a skateboard to soar and fly off to different parts of the world in their pursuit of stronger monsters to slay.The game is at its ninth version as of writing. Version 10 is slated to come out soon. Available classes include mercenary (becomes Knight or Blade), magician (becomes Psykeeper or Elementor), assist (becomes Ringmaster or Billposter), and acrobat (becomes Ranger or Jester). 8. Ragnarok Online â€Å"Ragnarok Online† may be the epitome of online gaming. No other online game managed to attract the attention of millions of PC gamers around the world at a time when network games, like â€Å"Counter Strike† and â€Å"Starcraft† were primarily responsible for burnt crisp video cards and hard drives. Ragnarok† features an ensemble cast of fantasy character classes: the mercenary class (good with the sword), the thief class (adept at sneaking and c onfusion), the mage class (adept at magic and sorcery), the archer class (good at long-distance combat), the acolyte class (party healers and buffers), and the merchant class (your average traders). Online Games 5 9. Tantra Online â€Å"Tantra† many be a weird name, but it’s a great game. Set within an enigmatic universe where human summoners and ghastly monsters rule the land, â€Å"Tantra† is one of the most innovative online games of all time.All â€Å"Tantra† players are required to choose one of the three gods: Brahma, Shiva and Vishnu. The consequence of your chosen god becomes evident once you enter the game’s fantastic PVP arena. â€Å"Tantra†Ã¢â‚¬â„¢s PVP mode is like no other; it is an assault on the senses. Depending on your chosen god, you will be transported to your god’s castle, and as a follower it is your duty to launch an invasion on the castles of the other two gods. When the three tribes collide, all hell breaks loo se, and that is when the game of â€Å"Tantra† reaches its finest hour. 10. World of WarcraftLegendary game developer, Blizzard took its award-winning fantasy world to new heights when it unleashed this mammoth online game. Available character classes include the druid, the hunter, the mage, the paladin, the priest, the rogue, the shaman, the warlock class and the warrior. Huge, breathing environments, a crafty roster of playable classes, a thrifty trading system and an addictive PVP system makes this game a blast to play. Top 10 Most Popular Online Games of 2007. (2007). http://crunkish. com/top-10-online-games-of-2007/ Online Games 6 Video game use and academic performanceAmong gamers and public, there are differing opinions about video games and how it affects children’s academic performance. Most gamers say it has a positive or no effect on their academic performance, most parents and teachers I heard state the opposite. As for academia, well this article isnâ€⠄¢t the first to look at video game use and academic performance. There are certainly others, but this was in my personal library. This study analyzes the correlation between video game usage and academic performance. Scholastic Aptitude Test (SAT) and grade-point average (GPA) scores were used to gauge academic performance.The amount of time a student spends playing video games has a negative correlation with students’ GPA and SAT scores. As video game usage increases, GPA and SAT scores decrease. A chi-squared analysis found a p value for video game usage and GPA was greater than a 95% confidence level (0. 005 < p < 0. 01). This finding suggests that dependence exists. SAT score and video game usage also returned a p value that was significant (0. 01 < p < 0. 05). Chi-squared results were not significant when comparing time spent studying and an individual’s SAT score.This research suggests that video games may have a detrimental effect on an individual’s GPA and possibly on SAT scores. Although these results show statistical dependence, proving cause and effect remains difficult, since SAT scores represent a single test on a given day. The effects of video games maybe be cumulative; however, drawing a conclusion is difficult because SAT scores represent a measure of general knowledge. GPA versus video games is more reliable because both involve a continuous measurement of engaged activity and performance.The connection remains difficult because of the complex nature of student life and academic performance. Also, video game usage may simply be a function of specific personality types and characteristics. Anand, V. (2007). A study of time management: The correlation between video game usage and academic performance markers. CyberPsychology & Behavior, 10(4), 552-559. Online Games 7 College students are avid gamers Video games aren’t just for kids. For American college students, games are as much a part of life as studying and part ying.A study from Pew Internet Research finds that 70 percent of college students play video games at least â€Å"once in a while. † The study, â€Å"Let The Games Begin: Gaming technology and entertainment among college students,† was conducted by Steve Jones, a professor in the Department of Communication at the University of Illinois at Chicago. The goal was to learn about the impact of video games on college student’s lives. The survey was given to college students at four-year and two-year public and private colleges and universities between March 2002 and October 2002. Video games have transformed pop culture.Sales of video games have bypassed Hollywood box office receipts in the last few years. But only recently have researchers started studying the pervasive impact of video games on young people’s lives. The Pew study comes on the heels of research from the University of Rochester that found college students who regularly play shoot-em-up video ga mes have sharper visual skills than those who don’t. The Pew study smashes a few gender stereotypes about avid gamers, finding that slightly more women (60 percent) than men (40 percent) reported playing computer and online games.About the same number of men and women play video games. Women prefer computer games over violent video games played on consoles partly because they don’t usually require the player to choose a character. Online games like Diamond Mine or Tetris are popular among women because gender isn’t an issue. Online Games 8 Men play for fun (45 percent); women play when they’re bored (33 percent). Video games are also a way guys bond with their buddies; 51 percent of men believing that gaming improved their friendship with friends.Only 34 percent of women believe video games help their friendships. Nearly two-thirds of the students said games were a good way to spend time when friends weren’t around, but they also said that video ga mes didn’t take time away from family or friends. Average video gamers in college aren’t the stereotypical alienated loners locked away in darkened, pizza box-filled dorm rooms. Most of the study’s participants had positive associations with video games, saying they felt pleasant (36 percent) when they played or that they were challenging (45 percent).In particular, students said playing video games were a way to spend more time with their friends, one of the key trends spotted by the researchers. Rather than separating leisure activities like video games from the rest of their lives, college students stole time between classes to play or as a brief distraction from writing papers. Multi-tasking is also big on campus with students gaming while instant messaging or even downloading music. Video games are also prime-time for up-all-night college students. About 41 percent of college gamers play after 9 p. m. ith only 8 percent reporting that they play before noon. Weaver, Jane. (2007). http://www. msnbc. msn. com/id/3078424/ns/technology_and_science-games/t/college-studen Online Games 9 Synthesis It is clear from the literature that the effect of video games on the youth is both positive and negative. Video games can certainly lead to negative effects such as social isolation and increased aggression, but they are going to remain a part of college culture for the imaginable future. It is important to understand the positive and negative aspects of video games.Playing games socially as part of balanced lifestyle seems to have some positive effects. Playing violent games is linked to several negative problems. The description of women in video games can have a negative effect on the gender views of men and the identity and self-worth of women. Some research has shown that video games may be one way to engage students more in the learning process. This seems especially true in areas involving analytical skills. They can contribute another way o f learning in addition to the many other academic methods which are currently popular.There is ongoing research on how to best leverage games in education, if they should be used at all. Students and educators need to be aware of the dangers of excessive gaming. It can have academic, social, and spiritual consequences. Students have been known to completely disconnect from their friends and surroundings when playing games like World of Warcraft. As was shown by several statistics presented earlier a small percentage of students, especially men, spend a huge amount of time playing video games. Balance needs to be emphasized as an important part of the healthy Christian lifestyle, and video games are no exception.

Increasing Children’s Academic Self Esteem - 932 Words

Increasing Children’s Academic Self Esteem Hanich Jordan (2004) completed a study that showed that students have a realistic understanding of their academic skills. The method for this study was that students rated their competence in mathematics, reading and general intellect. Surprisingly, the student’s beliefs of their abilities were generally what their results showed. This study shed light on student’s awareness for their own need for reading comprehension improvement. This study agrees with the researcher that comprehension is an issue but also shows student self esteem is an issue as well. If students see the need to improve their comprehension ability surely teachers should see the same need. Students that think lowly of their abilities need to be motivated in the right direction. The more children are motivated and interested in reading the better readers they will become. In 2004, a study was done to increase children’s intrinsic motivation to read and reading efficacy (Guthrie et al., 2004). The results of the study showed that children’s intrinsic motivation to read increased during a 12 week Concept oriented reading Instruction (CORI) program. While this study shed light on the need to increase children’s motivation it doesn’t necessarily guarantee better results. A student can enjoy reading and still not comprehend too well. So the study did not show the improvement in reading skills or comprehension just an increased desire among students. In order forShow MoreRelated Parental Involvement in Education and its Effects on Student Academic Performance1159 Words   |  5 PagesParental Involvement in Education and its Effects on Student Academic Performance Educational standards have recently become a controversial issue especially in secondary schools. One of the controversial issues surrounding educational standards is the lack of parental involvement. 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How Peer Mediation can help Children to resolve Conflicts in School Parents were shown techniques of how to discuss their children’s emotions and they were less likely to blame them for past transgressions and to propose solutions to the children’s conflicts (Ross Lazinski, 2014). This is important because parents will gain their children s trust and be able to show them how to resolve their own conflict with their siblings and friends

Biography of Abigail Adams, Wife of John Adams

Wife of the second President of the United States, Abigail Adams is an example of one kind of life lived by women in colonial, Revolutionary and early post-Revolutionary America. While shes perhaps best known simply as an early First Lady (before the term was used) and mother of another President, and perhaps known for the stance she took for womens rights in letters to her husband, she should also be known as a competent farm manager and financial manager. Known for: First Lady, mother of John Quincy Adams, farm manager, letter writerDates: November 22 (11 old style), 1744 - October 28, 1818; married October 25, 1764Also known as: Abigail Smith AdamsPlaces: Massachusetts, Philadelphia, Washington, D.C., United StatesOrganizations/Religion: Congregational, Unitarian Early Life Born Abigail Smith, the future First Lady was the daughter of a minister, William Smith, and his wife Elizabeth Quincy.  The family had long roots in Puritan America, and were part of the Congregational church.  Her father was part of the liberal wing within the church, an Arminian, distanced from Calvinist Congregational roots in predestination and questioning the truth of the traditional  doctrine of the Trinity. Educated at home, because there were few schools for girls and because she was often ill as a child,  Abigail Adams learned quickly and read widely. She also learned to write, and quite early began writing to family and friends. Abigail met John Adams in 1759 when he visited her fathers parsonage in Weymouth, Massachusetts.  They carried out their courtship in letters as Diana and Lysander.  They married in 1764, and moved first to Braintree and later to Boston.  Abigail bore five children, and one died in early childhood. Abigails marriage to John Adams was warm and loving‚—and also intellectually lively, to judge from their letters. Journey to First Lady After almost a decade of rather quiet family life,  John became involved in the Continental Congress. In 1774, John attended the First Continental Congress in Philadelphia, while Abigail remained in Massachusetts, raising the family.  During his long absences over the next 10 years, Abigail managed the family and the farm and corresponded not only with her husband but with many family members and friends, including Mercy Otis Warren and Judith Sargent Murray.  She served as the primary educator of the children, including the future sixth U.S. president, John Quincy Adams. John served in Europe as a diplomatic representative from 1778, and as a representative  of the new nation, continued in that capacity. Abigail Adams joined him in 1784, first for a year in Paris then three in London. They returned to America in 1788. John Adams served as Vice President of the United States from 1789-1797 and then as President 1797-1801. Abigail spent some of her time at home, managing the family financial affairs, and part of her time in the federal capital, in Philadelphia most of those years and, very briefly, in the new White House in Washington, D.C. (November 1800 - March 1801). Her letters show that she was a strong supporter of his Federalist positions. After John retired from public life at the end of his presidency, the couple lived quietly in Braintree, Massachusetts.  Her letters also show that she was consulted by her son, John Quincy Adams. She was proud of him, and worried about her sons Thomas and Charles and her daughters husband, who were not so successful.  She took hard her daughters death in 1813.   Death Abigail Adams died in 1818 after contracting  typhus, seven years before her son, John Quincy Adams, became the sixth president of the U.S., but long enough to see him become Secretary of State in James Monroes administration. It is mostly through her letters that we know much about the life and personality of this intelligent and perceptive woman of colonial America and the Revolutionary and post-Revolutionary period.  A collection of the letters was published in 1840 by her grandson, and more have followed. Among her positions expressed in the letters was a deep suspicion of slavery and racism, support for womens rights including married womens property rights and the right to education, and full acknowledgement by her death that she had become, religiously, a unitarian. Resources and Further Reading Akers, Charles W. Abigail Adams: An American Woman. Library of American Biography Series. 1999.Bober, Natalie S. Abigail Adams: Witness to a Revolution. 1998. Young adult book.  Cappon, Lester J. (editor). The Adams-Jefferson Letters: The Complete Correspondence Between Thomas Jefferson and Abigail and John Adams. 1988.  Gelles, Edith B. Portia: The World of Abigail Adams. 1995 edition.  Levin, Phyllis Lee. Abigail Adams: A Biography. 2001.Nagel, Paul C. The Adams Women: Abigail and Louisa Adams, Their Sisters and Daughters. 1999 reprint.Nagel, Paul C. Descent from Glory: Four Generations of the John Adams Family. 1999 reprint.  Withey, Lynne. Dearest Friend: A Life of Abigail Adams. 2001.